The Amazon Fire TV Stick and Fire TV Stick 4K are among the most popular streaming players out there. They’re great because of their ease of use, excellent search functionality, Alexa integration, and plethora of streaming apps.

For this review, I purchased the Amazon Fire TV Stick 4K. The 4K Stick can display higher resolution (i.e., not just HD, but 4K resolution), and the 4K’s remote has TV volume, mute, and power controls.

Since there is only a $10 difference between the 4K stick and regular stick, I would recommend the Fire Stick 4K even if you don’t have a 4K TV. Getting the power and volume controls on the remote alone is worth $10. The Stick 4K also has a more powerful processor and is faster. And if you ever upgrade your TV to 4K, you’ll be all set.

What You Get

The Amazon Fire TV Stick comes with a surprising amount of stuff: remote control with batteries, power adapter and USB cable, quick start guide, and short HDMI extender cable so you can mount the stick behind your TV easier.

Amazon Fire TV 4K and everything that comes with it
Amazon Fire TV 4K and everything that comes with it


Installing the Stick on your TV is pretty simple with a few caveats.

First, Amazon recommends using the HDMI extender for optimal Wi-Fi performance. If you can plug in your stick directly into the side of your TV, and it works fine (as it did with mine), then leave it. Otherwise, plug the stick into the extender, then plug the extender into your TV.

For power, Amazon recommends using the included power adapter rather than plugging the USB cable into your TV for power. In addition to being a better quality source of power, the power adapter allows your Fire TV Stick to get firmware updates when the TV is off.

I went with Amazon’s recommendation and plugged the stick into a power strip.

The Fire TV Stick plugged directly into the side of my TV.
The Fire TV Stick plugged into the side of my TV with USB power coming from a power strip.

Note that the USB port on the Fire Stick can only be used for power. You can’t, for example, hook a hard drive up to it and expect to play content from the drive like you can with Roku.


When I turned on my TV and selected the proper HDMI input, I saw the Fire was up and running. Using the direction keys, I selected English as my language, then found my Wi-Fi network and entered my Wi-Fi password using the letter-picker. This part is cumbersome, but common to all set-top boxes when using Wi-Fi and is unavoidable.

Amazon Fire TV Stick letter-picker
Amazon Fire TV Stick letter-picker

My unit went through a firmware upgrade and re-booted, then asked me again for my language.

If you purchased an Amazon Fire TV Stick 4K, you’ll go through a brief setup process for your remote’s volume controls.

Amazon Fire TV Stick 4K setup for volume controls
Amazon Fire TV Stick 4K setup for volume controls

Now, the last time I bought an Amazon Fire TV, it came pre-programmed with my Amazon account information, which made setup a breeze!

Unfortunately, it seems that Amazon is no longer doing that (perhaps for security reasons, or cost). Now, you have to enter your email address and Amazon password using the cumbersome letter picker.

After starting up, there is a short introductory video which points out the main features of Fire TV. You can also select some commonly-used apps to install.

The Home Screen

Amazon re-vamped their home screen layout a while ago, and to me, it’s not as straightforward as, say, the Roku home screen. I also didn’t like having the Sprint ad right in the middle of my app grid!

Amazon Fire TV Stick home screen
Amazon Fire TV Stick home screen

But, that’s not a showstopper and overall, it’s simple to navigate around using the four-way directional buttons on the remote, once you get used to it.


There are all of the standard pay channels that you would expect, including Netflix, Hulu, and so forth. However, Amazon content always has priority on the Fire Stick, something which some folks have complained about.

I love free channels, so I found many of the ones I like such as Tubi TV, Crackle, and Pluto TV.

I’m also really into YouTube, but due to the feud between Amazon and Google, the YouTube app has been pulled off of the Amazon Fire TV store a few times. Currently, it’s back on there, but the YouTube TV and YouTube Kids app are not available.

In any case, you can still watch YouTube on the Fire TV using the Firefox app (or Amazon’s Silk browser). The experience is nearly the same as using a native YouTube app. There’s even a shortcut to the YouTube site in the app store, so the lack of a native YouTube app is not really a problem.

There is no iTunes of course.  You need Apple TV for that.

Voice Search

The Fire TV was one of the first streaming media players to have voice search, which is really handy because it’s so cumbersome to enter anything using letter-picker. Just hold down the microphone button and say the name of the TV show or movie that you’re searching for.

The voice recognition works well, as you would expect it to from the makers of the Echo.

In the original Fire TV, voice search would only give you results from Amazon. Now, it still gives Amazon results more prominently, but if you click “More Ways to Watch”, it will show other sources, even free ones like Pluto TV, if available there!

Amazon Fire TV search results. Click on "More Ways to Watch" for non-Amazon sources
Amazon Fire TV search results. Click on “More Ways to Watch” for non-Amazon sources, including free sources.

Alexa Integration – Like Getting an Echo for Free

The integration with Alexa means that you can do even more than just search using your voice. You can give commands like “rewind five minutes” or “fast forward 30 seconds” if you hold the microphone button on the remote.

But even better, the Alexa integration means it’s like having an Amazon Echo included. I was able to tell Alexa to play my music and it started playing my Amazon songs. You can ask for the weather or dinner recipes or nearby Mexican restaurants, just like you could with an Echo. Cool!

Web Browser – A Real Bonus!

Fire TV comes installed with Amazon’s Silk browser, or you can install Firefox for free. This allows you to watch videos embedded on some websites (some are blocked when watching on streaming players).

Navigation using the remote works, but is nowhere near as easy as using a mouse or touch screen. It’s fine for light browsing duties.

I personally was glad to have a web browser so I could watch embedded videos on my local PBS station’s website!

Roku does not have a native browser. There are third party ones, but they either require monthly subscription or have low ratings. So, the native web browser on Fire TV Stick is a really nice feature!

My Overall Recommendation

The Amazon Fire TV Stick 4K is a great player, no question. The picture quality is great, and the user interface is snappy. If you’re into Alexa, this player is for you. Even if you don’t own a 4K TV, I would get this over the regular Fire TV Stick.

If you’re not so much into Alexa or the Amazon ecosystem, I would recommend the Roku because it has more apps, more 4K content, is a tad easier to use, and has YouTube natively.

Where to Get It

Click the link below to get Amazon Fire TV Stick on Amazon:

As an Amazon Associate I earn from qualifying purchases. This site is not owned by any retailer or manufacturer. This is an independent review site that receives compensation from the retailer or manufacturer (at no extra cost to you) when you purchase through the affiliate links on this site. I personally test and/or research each product or service before endorsing it.

What was your experience with Amazon Fire like? Please leave a comment below. – Brian

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If you have a question about this article, leave a comment below. If you want advice on TV reception, leave your zip code. I try to reply to all comments. I hope this article was helpful to you. - Brian

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